Coaching is worth the time, effort and investment

In December 2006, a UK coaching firm, Clear Coaching , invited 50 organisations located in the UK, all of which had employed coaches for their employees over the years, to participate in a survey to identify the Benefits of Coaching. The final number of participants who completed the survey was 30.

The types of companies approached and who tool part were retailers such as Tesco, Coca Cola and the Carphone Warehouse; financial institutions such as Nationwide and Portman Building Society; advertising agencies such as Ogilvy & Mather; recruitment agencies such as Recruit Media; and the Bristol Community Housing Foundation, winners of the Guardian Public Service Award 2006.

* Thanks to Clear Coaching for permission to publish sections of Benefits of Coaching Survey 2006.

The results showed that real tangible benefits do exist from coaching and were easily identifiable. 

Companies found that they were:

Increasing perception (63% of participating organisations considered this to be a benefit)

Acquiring a new skill or improving on an existing one (50%)

Improving work relationships within a team (50%)

Being able to see the other perpectives (47%)

Applying some clarity to work life (43%)

Increasing motivation (43%)

Performance improved (43%)

Coachee seemed happier (40%)

Enjoying a better atmosphere (40%)

Growing into a new role (40%)

Changing approaches to work situations (37%)

Agreed goals were obtained (20%)